Time Warner Cable and Univision attract Latinos with “Premios Juventud”
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More content for Hispanics
Time Warner Cable, the leading Hispanic programming provider in Southern California just kicked off its “Univision On Demand Watch to Win” sweepstakes event, targeting Hispanic viewers.
Univision On Demand is one of the many channels available for free on Time Warner Cable On Demand, a service that allows customers instant access to top-rated content anytime at the push of a button.
“Univision On Demand”, through Time Warner Cable, offers a wide range of original programming in Spanish from Univision, TeleFutura and Galavision.
It also features some of Hispanic America’s most popular shows such as “Cristina”, “Escándalo TV”, “Sábado Gigante”, and “Don Francisco Presenta”.
Similarly, it features specials such as “Premio Lo Nuestro a la Musica Latina” and “Premios Juventud,” and the highly anticipated 2010 FIFA World Cup, as Hispanics are great soccer lovers.
“Our Univision and Time Warner Cable partnership provides a unique incentive to our customers for watching their favorite programs,” said Time Warner Cable Marketing Director Marlyn Garcia.
“We are always looking for innovative ways to enhance the customer viewing experience with features such as real free Video On Demand (VOD), with more than 4,000 hours of programming at their fingertips.”
“We are thrilled to partner with Time Warner Cable to introduce Univision On Demand,” says Jennifer Ball, SVP Affiliate Marketing & Distribution, Univision Communications, Inc.
“Univision On Demand represents the latest addition to our family of Spanish-language media offerings; providing our viewers with yet another way to access the programs they love,” she added.
The grand prize winner of the “Watch to Win” sweepstakes will have the opportunity to attend the live broadcast of “Premios Juventud” on July 15th, 2010, from Miami, Florida.
“Premios Juventud” is the only award show in Spanish-language television that celebrates the preferences of young Hispanics, awarding unconventional categories from entertainment to sports and fashion.
In addition, 20 lucky participants will receive gift certificates to “tiendaunivision dot com,” Univision’s branded e-commerce site that offers fan gear and products from some of Univision’s most popular programs.
There is no purchase necessary to participate in the Time Warner Cable/Univision Watch to Win promotion.
The sweepstakes runs all this month until February 28, 2010. Time Warner Cable ‘s subscribers can register and enter via Video On Demand (VOD).
The Americano / Agencies
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