LAUNCH EFFECT

Girl Scouts choose Chávez, a Hispanic woman as new CEO

Anna Maria Chavez, a Mexican-American woman has been appointed to lead the Girl Scouts as an increasing number of Hispanics join the leadership organization.

Anna Maria Chavez, a Mexican-American woman has been appointed to lead the Girl Scouts as an increasing number of Hispanics join the leadership organization.

The New York-based nonprofit announced Wednesday it has selected Anna Maria Chavez as its new chief executive officer.

Raised in Arizona, Chavez has been the chief executive of Girl Scouts of Southwest Texas since 2009. She takes over for CEO Kathy Cloning, who is retiring.

Chavez previously served as an urban affairs policy adviser to former Arizona governor and current U.S. Secretary of Homeland Security Janet Napolitano.

Chavez has been a lifetime member of the Girl Scouts and she is an award-winning community leader and motivational speaker.

The organization says it has seen a 55 percent increase in the number of Hispanic girls who have joined its ranks over the past 10 years.

They account for about 12 percent of the nearly 2.3 million girls.

The Americano / AP