The 2010 U.S. Census is expected to find that Hispanics number more than 50 million in this country, and they command $1 trillion in buying power. Yet 50 percent of U.S. advertisers, who acknowledge the cultural impact of Latinos, do not include Hispanics in their marketing efforts.

By Stephen A. Nuño. Latinos who view themselves as a big C Conservative have hitched their wagon to a movement that is indifferent at best to issues that impact Latinos. Too many of these folks they’d like to ignore the impact that race has had on GOP policies to prove their loyalty to the Party.

By Melissa Blair.

Spanish Poet Francisco de Quevedo once wrote: “He who spends time regretting the past losses the present and risks the future”. As the Republican Party strives to connect with young Hispanos we have to take many factors into consideration, and not be hasty and rush band aid ‘outreach’ initiatives together for the sake of saying we’re doing something.

A video made by The Americano that discusses the relationship between Latinos and the economy.

In 2008, for the first time in recent history, Latinos outperformed their percentage of the voting eligible population in the California Democratic primary.
Latino turnout in that election was 29 percent of the total vote while only making up 22 percent of the voting eligible population in important electoral states like California. But that is a [...]

According to the latest Pew Hispanic Center survey, from 2006 to 2008, internet use among Latino adults rose by 10 percentage points, from 54% to 64%.

Nine in ten young Latinos think that college education is important for success in life. But only half that number say they themselves plan to get a college degree.
That’s according to the 2009 National Survey of Latinos released by the Pew Hispanic Center this year.
The “education gap,” as the study portrays it, portends dire long-term [...]

American sports organizations are making to attract Hispanic fans. Hispanics are the fastest growing demographic group in the US and their buying power is growing rapidly as well
This week the Wall Street Journal published an article on this topic indicating how many Hispanics come from countries where soccer is a national passion, which Major League [...]

The Public Policy Institute of California released its latest report, “Californians & Higher Education,” which reflects a spectrum of perspectives on California’s higher education among different ethnic groups.
PPIC polled 2,502 adults in five languages – English, Spanish, Chinese, Korean and Vietnamese.
This is the 92nd PPIC Statewide Survey and the second Californians and Higher Education survey, [...]