Por Clemente Ferrer.
La popularidad de la persona célebre y admirada es utilizada para vender productos y promocionar servicios. Con ello, los creadores de mensajes intentan conseguir un doble objetivo: dar un mayor renombre al producto anunciado y utilizar el prestigio del famoso para lograr notoriedad.
La actriz Angelina Jolie firmó un contrato de doce millones de [...]

The 2010 U.S. Census is expected to find that Hispanics number more than 50 million in this country, and they command $1 trillion in buying power. Yet 50 percent of U.S. advertisers, who acknowledge the cultural impact of Latinos, do not include Hispanics in their marketing efforts.

Although the 2010 Census is not to occur until next spring, businesses around the country are adjusting to the changing landscape in speculation of the Census results, especially when it comes to their marketing and advertising plans.  Census results are expected to show significant growth in the Hispanic population.
What has advertising and marketing agencies pumping [...]